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Quantitative vs. Qualitative Research

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Qualitative research is a type of social science research that collects and works with non-numerical data and that seeks to interpret meaning from these data that help us understand social life through the study of targeted populations or places.

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An introduction to research methods in Sociology covering quantitative, qualitative, primary and secondary data and defining the basic types of research method including social surveys, experiments, interviews, participant observation, ethnography and longitudinal studies.

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Qualitative research methods have a long and distinguished history within sociology. They trace their roots back to Max Weber’s call for an interpretive understanding of action. Today, qualitative sociology encompasses a variety of specific procedures for collecting data, ranging from life history. Qualitative research is also called descriptive research because its purpose is to describe social occurrences. It can be conducted in focus groups, interviews or simple observation of social events as they happen in real life.

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Qualitative Research in Sociology: An Introduction Amir B. Marvasti 10/6/03 PM Page ii. Qualitative Research in Sociology between quantitative and qualitative methods. What is sociology? Sociology is a social science that aims to empirically appreciate the complexity. The field of sociology employs both qualitative and quantitative research methods to create and confirm sociological theories. Qualitative research methods, as opposed to quantitative methods, emphasize non-numerical information. Such methods often are slightly subjective, requiring the.